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Loop 720
Loop 720
Manufacturer YoYoFactory
Release date Summer 2008
Shape Convex/Standard
Color Various
Weight 50 grams
Dimensions Diameter: 58mm
Width: 32mm
Material Plastic
Bearing size Size A Duncan
Response system String On String (S.O.S.), complimented by small starbursts
The Loop 720 was a plastic looping/2A yo-yo produced by YoYoFactory, released in the Summer of 2008. Ben McPhee, one of the co-founders of YoYoFactory, had posted an estimated retail price of $20 USD apiece to the forums, with the actual price coming in at $21.99 USD. The yo-yo has gained attention for a novel response system, which involved the use of yo-yo string.

This response system, known as "String On String" (S.O.S. for short), consists of many holes drilled around the bearing area. Through these holes, yo-yo string would be threaded using a plastic threading needle included with the yo-yo. This allows the response to be very customizable. The user can utilize different types of string, thicknesses, and threading patterns to achieve his/her desired level of responsiveness. It is also complimented by tiny starbursts placed between the string response and the ball bearing.

Also released were ten limited edition Loop 720 yo-yos hand-painted by Jensen Kimmitt in a collaboration between YoYoFactory and CLYW.

Unfortunately, despite the potential of the novel S.O.S. system, Loop 720 lacked the high-end focus needed to satisfy the greats of 2A play, so YoYoFactory went back to the drawing board. From there, they developed the Loop 900.

Loop 720 (2017)

Loop 720 (2017)
Loop 720 (2017)
Manufacturer YoYoFactory
Release date March 29th, 2017
Shape Convex/Standard
Color Various
Weight 51.4 Grams
Dimensions Diameter: 58.65mm
Width: 34.25mm
Material Plastic
Bearing size Size K SPEC XS
Response system Starburst
On March 29, 2017, the Loop 720 was re-launched, with some notable changes to the internals. This version of the Loop 720 no longer contains the S.O.S. response system found in the original, settling for a traditional starburst response, and a new K-sized SPEC XS bearing can be found in place of the original A-bearing. This yo-yo is retailed at $14.99 USD, effectively making it a middle ground option between the entry-level YoYoFactory Loop 360 and the higher-end YoYoFactory Loop 1080. Shu Takada, who had helped in the development of the Loop 1080, had also helped in the development of this new version of the Loop 720.

Both a U.S.A. and Japan version of this yo-yo were released, with differing side cap designs to tell them apart. However, the string gap width, and by extension, responsiveness, is also different between the two.












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