Paul Yath is owner of the company Crucial, which produces yo-yos and yo-yo related apparel and accessories. He is a former member of Team Buzz-On. He was also involved with the production of the Throw Yo yo-yo. A pioneer in 3A, Paul is a US National level competitor and has won many championship titles. He was the 2006 3A World Champion. He had also developed a type of response pad made of carbon fiber.
- US 3A National Champion
- In 2007 Paul Yath, Patrick Mitchell and Farrah Siegel were in a set of Diet Mountain Dew commercials that use the myth of a yo-yo as weapon for comedic effect.